The North Face - Eco Trail 2P Spec Campaign

We created a spec campaign around the Eco Trail 2P tent by The North Face. Our main inspiration was juxtaposing the tent’s materials and parts with their counterparts in the nature setting in which they exist.

A blog just couldn’t do this project justice, so we made a featured page to walk through our marketing strategy and deliverables. Head there to see the whole campaign:

Have questions on our process or want to get started? We’d love to come up with a similar campaign for your business too! Send us a note to chat through ideas: