AAF Addy Awards - Show Graphics & Wins
We were excited to get involved with the American Advertising Federation (AAF) Addy Awards this year.
It was an honor to be asked to sponsor the local Addy Awards show by creating the motion graphics for the event. The event was held in Orlando’s Vū space, with a curved 26’ by 155’ LED wall.
We partnered with Oxenfree and Overture to create a fantastical, immersive world full of dreamscapes with gold-framed portals leading to other worlds. The subtle motion provided a way to experience the environment during the cocktail hour.
During the awards portion, the audience was elevated into an outer space environment where the winners’ work was showcased amongst the stars.
Not only did we have the privilege of sponsoring the show, but we went on to win 1 local silver Addy Award in the category of Elements of Advertising - Animation for our The North Face spec piece.
Our work was forwarded on to the District 4 regional level, where we won 1 regional gold Addy Award for Advertising Industry Self Promotion - Film, Video & Sound, and a Charlie (Best of) Award for Advertising Industry Self Promotion.
We are excited that our work is going on to the national competition, and can’t wait to hear the results in May!
Credits on Show Graphics:
Creative Direction: AAF, Overture, Tell, Oxenfree
Graphic Design: Overture
Motion Graphics: Tell, Oxenfree
Show Production: Oxenfree
Event Space: Vū