L'Oréal - Sublime Glow Product Commercial
We wanted to do a spec piece that highlighted our capabilities in design, 3D modeling, fluid simulation, coloring, texturing, and lighting.
Concept & Strategy
A beauty product was the perfect medium to showcase our ability to highlight its ingredients in a three dimensional spectacle. We wanted to work towards these shots with sophisticated lighting and color workflow using ACES. We also wanted to show our capabilities with X-particles, simulations, and the use of live action elements when demonstrating some of the product’s ingredients.
We chose L'Oréal Sublime Glow because of the clarity of ingredients, and to create a piece with a fun, upbeat and warm environment that reflected the product’s purpose of providing a summery glow.
Here’s our process breakdown:
Gathering Inspiration
Storyboarding/Scene Development
Animating
Texturing/Coloring
Lighting
Think a piece like this could work for you? We’d love to chat with you about it!