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JTEKT
CASE STUDY
DEVELOPING A WORTHY BRAND ANTHEM
THE MISSION
JTEKT is a leading automotive components manufacturer comprised of Automotive Systems, Koyo Bearings, and Toyoda Machine Tools and Mechatronics. Since it was founded in 2006, they’ve seen rapid expansion in North America. Proud of that expansion and success, JTEKT North America needed a way to share their story. Our challenge was to give them an anthem they could stand behind.
THE IMPACT
With this new video, pride inside the company has rallied. Employees got to see JTEKT from a high vantage point and it inspired them to be proud of their part in it. This pride ekes out to the community and is now attracting new talent to this growing North American headquarters for JTEKT.
CREDITS
AGENCY
9/8c
CLIENT
JTEKT North America
CREDITS
Tell - Design and animation 9/8c - Live action video production
styleframes
JTEKT Map Animation
JTEKT Cat Parts Animation
JTEKT Complete Anthem Video
quotes from JTEKT
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