JTEKT

CASE STUDY

DEVELOPING A WORTHY BRAND ANTHEM

THE MISSION

JTEKT is a leading automotive components manufacturer comprised of Automotive Systems, Koyo Bearings, and Toyoda Machine Tools and Mechatronics. Since it was founded in 2006, they’ve seen rapid expansion in North America. Proud of that expansion and success, JTEKT North America needed a way to share their story. Our challenge was to give them an anthem they could stand behind.

THE IMPACT

With this new video, pride inside the company has rallied. Employees got to see JTEKT from a high vantage point and it inspired them to be proud of their part in it. This pride ekes out to the community and is now attracting new talent to this growing North American headquarters for JTEKT.

CREDITS

AGENCY

9/8c

CLIENT

JTEKT North America

CREDITS

Tell - Design and animation 9/8c - Live action video production

styleframes

JTEKT Map Animation

JTEKT Cat Parts Animation

JTEKT Complete Anthem Video

quotes from JTEKT

GET IN TOUCH

&

YOUR STORY