CLEMSON FOREVER

CASE STUDY

END OF YEAR REPORTING THAT MOVES

THE MISSION

With Clemson pride beaming and giving at an all-time high, Clemson Forever (the university’s giving association) was having a fantastic year. There was one issue, however. Historically, reporting on giving metrics was done by an overly complicated custom ‘excel-esque’ sheet. They needed a way to share the news more publicly and ride the positive wave forward.

THE IMPACT

Tell created three different length announcement videos, each serving its target audience in a unique way. The videos paid off. Beyond even more pride and comradery, givers were more aware of what their contribution, big or small, was doing to improve the lives of students as well as the school as a whole.

CREDITS

AGENCY

Tell, MTN, & Radii

CLIENT

Clemson Forever

CREDITS

Tell - Strategy, creative direction, animation
MTN - Edit, script, audio
Radii - Script, producing

moodboards

PRIDE

With Clemson University pride beaming, giving was at an all time high. With philanthropy doing so well, what was goal #1? Keeping it up of course, but there wasn’t an established way to share the results of Clemson giving. 

SPREADSHEETS

Clemson Forever, Clemson’s alumni giving association, has a system for spitting out their giving metrics. While the spreadsheet-esc information it reveals makes sense to a select few, Clemson Forever was having a hard time making sense of it in their department, much less explaining it to Clemson alumni and supporters. They needed a way to explain their metrics to show the impact the giving was having, say thank you, and encourage future giving.

THE BRIDGE

Tell, Radii, and MTN came together and proposed a strategic method for bridging the gap between the metrics, the givers, and the recipients. People had to know what these impressive metrics meant at a human level. They owed it to their financial supporters to share the impact they were having through their philanthropy–they needed to give back to the givers. Pushing well past what had been done in the past, Clemson Forever decided to work with the strategy that had been proposed. 

THE RESULT

Tell created three different length announcement videos, each serving its target audience in a unique way. A short version for social, a medium for the website, and a long version for board members or those wanting to learn even more. Putting the time and budget behind making the year-end giving numbers a public announcement paid off. Beyond even more pride and comradery, givers were more aware of what their contribution, big or small, was doing to improve the lives of students as well as the school as a whole. The connection was made between the donor’s dollars in, to the lives they impacted at the school.

Social version

Brief version

Story Version

Quotes from Clemson University

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