As a spec piece, this campaign was created as a capabilities showcase. However, in everything we do, we think through the strategy of the project. Bowers & Wilkins has been a staple in the audio world for over 50 years. Our self-prompted mission was to take their flagship speaker that’s now over 25 years old and bring it’s marketing into the modern-day.
While this was a spec project, the potential impact can be surmised in the work below.
Tell created the campaign based around a 30 second ad. Subsequent cut downs could be used in targeted web ads and pre-roll.
Stay tuned for this projects breakdown, strategic thought process, and creative workflow. As well as several new cut-down videos.
YOUR STORY