EXPLAINING AN INDUSTRY-DISRUPTING APP
Automate America connects automation professionals to the needs of the automation industry. They cut out the middle and allow easy hiring and job seeking within the automation professional world. But, even with a wonderful app and website, Automate America was still spinning out its gears to explain the value their app brought to the automation industry.
Tell crafted one explainer video, one tradeshow video loop, as well as social posts and UX elements. All of these worked together to gain awareness, converting professionals and business’ to active users. Once users understood the value through the clear explainer videos, Automate America grew its user base.
Tell - Strategy, Creative Direction, Video Production
Automate America developed an outstanding web application for the automation industry. It allowed businesses and contractors to connect like never before, but users were only trickling in. While the web app was ready, Automate America had an awareness challenge.
Getting the word out was a slow process. Cold calling and emailing was monotonous as the same pitch had to be explained over and over. Even with a pitch well fleshed out, it was hard to explain the value of Automate America merely over the phone or in an email.
WHAT ARE THE OPTIONS
Marketing budget had been spent on branding, website, and app UI, not to mention the hours spent on calling and emailing. It was all helping, but users were still not signing up fast enough. There had to be a better way. After looking around at their options, Automate America came to Tell and made the tough decision to pull the trigger on a new marketing tactic — video.
The hard decision paid off. When potential users watched the video they understood Automate America’s value, cold calls and emails turned into conversions in a fraction of the time. Similarly, the tradeshow video loop caught people’s attention, explaining Automate America in an engaging way.
play the video