3M, LISTENING TO A NEW MARKET
Known to consumers for their post-it notes, wall hooks, and other innovative products, 3M set out to innovate hearing protectors. Redefining loud workplaces solutions with the new ability of bluetooth headphones added in. This was huge–but nobody knew about it. Our mission was to raise product awareness to increase sales.
We reshaped what a 3M commercial could look like, captivating their audience and increasing sales. Since our work customers are more aware, educated, and ready to buy. Leading to 3M needing to expand their protective bluetooth headphone lineup by higher demands.
Tell - Producing, design, and animation
3M developed an innovative new product in a mostly untapped consumer segment – Hearing protection bluetooth headphones. But consumers weren’t buying it. The product was unknown and the brand, while well positioned for other consumer goods, they hadn’t yet carved out their position in the headphones scene.
AN ESTABLISHED LOOK
3M had a product awareness issue. The packaging and design were what you’d expect from the well established 3M look. Clean and Bold. But it wasn’t it enough.
FUN AND DIFFERENT
NBC Skycastle and Tell proposed a departure from that look. A bold direction of being fun, hand drawn, and relatable. This style would grab attention and speak directly to the target audience. Pushing past their reluctance in the style departure from what 3M usually does, they decided to take a chance.
Awareness increased. Sales increased. So much so that the product lineup has been expanded 3X.